The Beacon: Features & Benefits

View and Analyze Delivery Results

• View open and click through rates for an Event and drill down to details
• View click through counts for links in your message to identify what content is getting recipients to act
• Drill down for your active contacts to see how many times (s)he opened the message and which links were clicked, how many times
• Identify contacts who unsubscribed
• Identify email addresses that bounce & review bounce messages to identify and correct errors
• View reports by contact containing an email log & responses by contact
• Export reports in spreadsheet format
• Create new contact lists based on results: create a new list for hot leads, warm leads or non-responders